Rosemary and Thyme

Rosemary & Thyme is a boutique baked goods brand known for small-batch desserts that blend comfort and creativity. Rooted in handcrafted quality and seasonal ingredients, their brand evokes warmth, intention, and a love of sharing food.

Services Provided

Market Research
Competitive Analysis
Logo Design
SEO Strategy
Content Strategy
Branding
Art Direction
UX/UI Design

Project Overview

Rosemary & Thyme needed more than a logo and a menu—they needed a brand experience that matched the care and creativity behind their desserts. We supported them through every stage of building that foundation, providing market research, brand strategy, competitive analysis, content strategy, SEO, art direction, and web design.

The challenge was to craft a digital presence that stood out in a saturated market, while staying true to the brand’s calm, rustic, and deeply personal identity. Our work focused on defining what made Rosemary & Thyme unique and translating that into a cohesive online experience that would attract new customers, grow local visibility, and express the values behind the brand.

Web Experience

We began by identifying market trends and competitor patterns in the boutique baking space. From there, we developed a brand strategy rooted in authenticity and simplicity—balancing indulgence with a grounded, local feel.

The visual direction emphasized soft colors, natural textures, and clean layouts to echo the brand’s style. We curated photography and content that felt personal and story-driven, while the site’s structure was designed for clarity and ease of use—especially for customers browsing offerings, placing orders, or learning the brand story.

With thoughtful SEO implementation and intuitive navigation, the final website helps Rosemary & Thyme reach the right audiences while staying true to their values. It’s more than a shop—it’s a sensory experience that starts online.